强大的包装:个性化包装的重要性

    专家的演讲


    出版于《专业印刷》第02/2021号

    强大的软件包

    个性化包装会影响客户对品牌的认知。卢卡·巴塔里尼认为,这对小企业尤其重要

    卢卡Bartalini

    瓦利亚尼的产品经理亚博平台注册

    很多时候,产品的包装并没有给予应有的重视,而使其更具吸引亚搏体育力你仔细思考这句话,我想让你回想一下你上次购买的东西它是什么,它的品牌,它的运送或包装方式。

    我将尝试分享我的最后两次购物经历。想象一下“最著名”的智能手机;我敢肯定,如果我告诉你我停下来检查它的软触摸盒,你不会感到惊讶,就在这时,我可以感觉到我的新设备的质量。这不是巧合,而是一个谨慎的营销计划的结果,该计划预见到使用适当的图形和高质量的纸张来增加客户体验。

    相反,我最近买的另一件东西是一件高级运动服,装在一个普通的匿名信封里。不管花了多少钱,我都很难记住它是什么牌子的,更别说我是从谁那里买的了。

    这两种方法都没有对错之分;它们是不同的,因此它们引导我们反思并得出结论。我们是想让我们热爱的产品和品牌亚搏体育看起来最好,显示出我们对它投入了多少热情,还是接受它几乎被忽视的想法?

    糖果的创造性包装

    “我停下来检查了一下它柔软的触控盒,从这里我可以感受到我的新设备的品质。”

    包装的作用

    糖果的创造性包装

    就我个人而言,我认为通过前卫的包装来提升产品是值得付出额外努力的,因为这将使您得到客户的认可和赞赏。在我看来,包装的作用对于让消费者注意到产品已经变得极其重要,我们在计划创建自己的包装时都应该考虑产品差异化、品牌知名度和消费者感知的重要性。亚搏体育想象一下,在一个市场上,消费者在无数产品面前走过,每件商品都有大约十分之一秒的注意力:让消费者注意到产品的最快、最直接的方法是通过有效亚搏体育的包装。一旦消费者的注意力被包装所吸引,这种包装很可能与品牌有关,并将影响未来的选择。最后但并非最不重要的一点是,永远不要低估情感因素:能够围绕一个品牌建立一系列情感和唤起情感的关系变得至关重要,这不仅是营销问题,也是客户身份的问题,客户将与该品牌的购买保持愉快的联系。
    Big Brands<\/strong><\/h2>\n
    \"\"

    Tactile packaging for high-end cosmetics<\/p><\/div>\n\nAccording to Industry statistics, the big companies have largely embraced this vision of the market and adapted their packaging to make it unique and easily recognisable. Even if I don\u2019t like to mention brands, let\u2019s take Amazon as an example; it could easily have shipped its goods with plain boxes or envelopes, but it has decided to have its own packaging with its own graphics. At first sight it might look very basic, but it actually communicates several messages: first of all, even if the product could have come from different suppliers [e.g. Amazon Marketplace] it looks like a single great seller; secondly, there is great attention to the safety of the shipment, and whatever the amount spent, everyone deserves the same level of attention and care.\n\nThat being said, there\u2019s another aspect known as \u2018indirect marketing\u2019 that should not be underestimated: everyone knows who this box belongs to and every time we see a delivery person carrying this box or envelope, we automatically think about this brand and perhaps the last thing we bought from that seller.\n\nRegardless of whether you agree with this idea or not, the question it may raise is \u2018how can I replicate this need\/desire with much smaller volumes and a lower budget than large companies?\u2019 Should I consider custom packaging, or should I leave this business to other big brands?","tablet":"

    Big Brands<\/strong><\/h2>\n
    \"\"

    Tactile packaging for high-end cosmetics<\/p><\/div>\n\nAccording to Industry statistics, the big companies have largely embraced this vision of the market and adapted their packaging to make it unique and easily recognisable. Even if I don\u2019t like to mention brands, let\u2019s take Amazon as an example; it could easily have shipped its goods with plain boxes or envelopes, but it has decided to have its own packaging with its own graphics. At first sight it might look very basic, but it actually communicates several messages: first of all, even if the product could have come from different suppliers [e.g. Amazon Marketplace] it looks like a single great seller; secondly, there is great attention to the safety of the shipment, and whatever the amount spent, everyone deserves the same level of attention and care.\n\nThat being said, there\u2019s another aspect known as \u2018indirect marketing\u2019 that should not be underestimated: everyone knows who this box belongs to and every time we see a delivery person carrying this box or envelope, we automatically think about this brand and perhaps the last thing we bought from that seller. \n\nRegardless of whether you agree with this idea or not, the question it may raise is \u2018how can I replicate this need\/desire with much smaller volumes and a lower budget than large companies?\u2019 Should I consider custom packaging, or should I leave this business to other big brands?\n","phone":"

    Big Brands<\/strong><\/h2>\n
    \"\"

    Tactile packaging for high-end cosmetics<\/p><\/div>\n\nPersonally, I have no doubts about the importance of high-quality packaging; the\ncustomer\u2019s unboxing experience is something that enhances the product and increases its value. Moreover, nowadays we have enough technical solutions to respond to the demand for customised packaging in small quantities without having to invest a lot of money. \n\nTo make custom packaging you will first be asked to create the box or select an existing template. Once the box has been chosen, it will be the time to add the graphic design that will effectively communicate the message and identity of the company.Everything ends with the creation of the trace file for the creation of the die.\n\nIn the past these operations were accessible only to experts but today the\nmarket offers software solutions that make packaging customisation a lot easier.\n\nPackaging software offers many kinds of boxes for all types of materials; counter\nand floor displays, advertising totems and in some cases even 3D objects made with solid material such as coroplast or cardboard honeycomb. \n\nIn some instances, the same software also offers the possibility of integration with vector graphics programs (such as Adobe Illustrator) through plug-ins, speeding up the insertion of the graphics. The creative component, however, always\nremains the responsibility of the individual.\n"}},"slug":"et_pb_text"}" data-et-multi-view-load-tablet-hidden="true" data-et-multi-view-load-phone-hidden="true">

    大品牌

    高端化妆品的触觉包装

    根据行业统计,大公司在很大程度上接受了这一市场愿景,并对其包装进行了调整,使其独特且易于识别。即使我不喜欢提及品牌,我们还是以亚马逊为例;它可以很容易地用普通的盒子或信封装运货物,但它已经决定用自己的图形包装。乍一看,它可能看起来很基本,但实际上传达了几个信息:首先,即使产品可能来自不同的供应商(如亚马逊市场),它看起来就像一个伟大的卖家;第二,人们非常关注货物的安全,无论花费多少,每个人都应该得到同等程度的关注和照顾。话虽如此,还有一个被称为“间接营销”的方面不应低估:每个人都知道这个盒子属于谁,每次我们看到送货员拿着这个盒子或信封,我们都会自动想到这个品牌,也许是我们从那个卖家那里买的最后一件东西。不管你是否同意这一想法,它可能会提出的问题是:“我如何复制这种需求/欲望,要比大公司小得多,预算要低?”我是否应该考虑定制包装,或者我应该把这个业务留给其他大品牌吗?yabo亚博vip64

    Custom Packaging<\/h2>\n
    \"\"

    oday\u2019s software solutions make packaging customisation more accessible. Here, computer-aided design integrated with AI is used to draw a box and add graphics<\/p><\/div>\n

    Personally, I have no doubts about the importance of high-quality packaging; the customer\u2019s unboxing experience is something that enhances the product and increases its value. Moreover, nowadays we have enough technical solutions to respond to the demand for customised packaging in small quantities without having to invest a lot of money.<\/p>\n

    To make custom packaging you will first be asked to create the box or select an existing template. Once the box has been chosen, it will be the time to add the graphic design that will effectively communicate the message and identity of the company.Everything ends with the creation of the trace file for the creation of the die. In the past these operations were accessible only to experts but today the market offers software solutions that make packaging customisation a lot easier.<\/p>\n

    Packaging software offers many kinds of boxes for all types of materials; counter and floor displays, advertising totems and in some cases even 3D objects made with solid material such as coroplast or cardboard honeycomb.<\/p>\n

    In some instances, the same software also offers the possibility of integration with vector graphics programs (such as Adobe Illustrator) through plug-ins, speeding up the insertion of the graphics. The creative component, however, always remains the responsibility of the individual.<\/p>","tablet":"

    Custom Packaging<\/h2>\n

    \"\"

    oday\u2019s software solutions make packaging customisation more accessible. Here, computer-aided design integrated with AI is used to draw a box and add graphics<\/p><\/div>Personally, I have no doubts about the importance of high-quality packaging; the<\/p>\n

    customer\u2019s unboxing experience is something that enhances the product and increases its value. Moreover, nowadays we have enough technical solutions to respond to the demand for customised packaging in small quantities without having to invest a lot of money.<\/p>\n

    To make custom packaging you will first be asked to create the box or select an existing template. Once the box has been chosen, it will be the time to add the graphic design that will effectively communicate the message and identity of the company.Everything ends with the creation of the trace file for the creation of the die.<\/p>\n

    In the past these operations were accessible only to experts but today the market offers software solutions that make packaging customisation a lot easier.<\/p>\n

    Packaging software offers many kinds of boxes for all types of materials; counter and floor displays, advertising totems and in some cases even 3D objects made with solid material such as coroplast or cardboard honeycomb.<\/p>\n

    In some instances, the same software also offers the possibility of integration with vector graphics programs (such as Adobe Illustrator) through plug-ins, speeding up the insertion of the graphics. The creative component, however, always remains the responsibility of the individual.<\/p>","phone":"

    Packaging personalizzato<\/h2>\n

    \"\"

    oday\u2019s software solutions make packaging customisation more accessible. Here, computer-aided design integrated with AI is used to draw a box and add graphics<\/p><\/div><\/p>\n

    Personally, I have no doubts about the importance of high-quality packaging; the customer\u2019s unboxing experience is something that enhances the product and increases its value. Moreover, nowadays we have enough technical solutions to respond to the demand for customised packaging in small quantities without having to invest a lot of money. <\/p>\n

    To make custom packaging you will first be asked to create the box or select an existing template. Once the box has been chosen, it will be the time to add the graphic design that will effectively communicate the message and identity of the company.Everything ends with the creation of the trace file for the creation of the die.<\/p>\n

    In the past these operations were accessible only to experts but today the<\/p>\n

    market offers software solutions that make packaging customisation a lot easier.<\/p>\n

    Packaging software offers many kinds of boxes for all types of materials; counter and floor displays, advertising totems and in some cases even 3D objects made with solid material such as coroplast or cardboard honeycomb. <\/p>\n

    In some instances, the same software also offers the possibility of integration with vector graphics programs (such as Adobe Illustrator) through plug-ins, speeding up the insertion of the graphics. The creative component, however, always remains the responsibility of the individual.<\/p>"}},"slug":"et_pb_text"}" data-et-multi-view-load-tablet-hidden="true" data-et-multi-view-load-phone-hidden="true">

    定制的包装

    oday的软件解决方案使包装定制更容易实现。在这里,计算机辅助设计与人工智能集成用于绘制方框和添加图形

    就我个人而言,我毫不怀疑高质量包装的重要性;客户的拆箱体验可以增强产品并增加其价值。此外,现在我们有足够的技术解决方案来应对定制包装的需求,在小批量,而不必投资很多钱。

    要使自定义包装,首先会要求您创建框或选择现有模板。选择框后,将增加将有效地传达公司的消息和身份的图形设计。每一大时都以创建骰子创建的跟踪文件结束。yabo亚博vip64在过去,这些操作只能访问专家,但今天市场提供了使包装定制的软件解决方案更容易。

    包装软件为所有类型的材料提供多种盒子;柜台和地板显示器,广告图腾,以及一些情况下甚至用固体材料制成的3D物体,如蜡形成或纸板蜂窝。

    在某些情况下,相同的软件还通过插件提供与向量图形程序(例如Adobe Illustrator)集成的可能性,加速插入图形。然而,创意组成部分始终仍然是个人的责任。

    How do I print it?<\/h2>\n
    \"\"

    With high-quality packaging the customer\u2019s unboxing experience is something that enhances the product<\/p><\/div>\n

    Digital printing has made this type of operation more accessible. Digital printing
    allows files to be printed directly from the computer onto paper or other types of media; each new copy is processed directly by the machine, so it is not difficult to modify the document in progress, correcting or changing the settings from the computer.<\/p>\n

    Compared to offset printing, if the print run is for small quantities, the costs of digital printing are lower and do not require the creation of a matrix. Digital printing also has another advantage: it is much faster in terms of the process than offset, which requires preliminary set-up for printing and longer
    times for drying the ink.<\/p>\n

    Today two types of substrate continue to be predominant: paper, with all its variations, from folding cardboard to corrugated cardboard, and plastic, with just as many possibilities of use, from simple sheet to bottle; from the bag to the blister. This is because they are the materials that cost relatively less and
    they allow many shapes to be created.<\/p>\n

    While cost is an important aspect of any job, it is true that quality always pays. Other important aspects that should always be considered are: safety, functionality, sustainability, and shelf appeal.<\/p>\n

    Sustainability is a growing concern for businesses today; however, it must be
    balanced with commercial demands. Cost must be always taken in consideration whilst keeping in mind that an excessive reduction in quality decreases the perception of the brand. Finally, we can\u2019t forget the importance of \u2018shelf appeal\u2019, which significantly determines the purchase decision.<\/p>\n

    \n

    \u201cWhile cost is an important aspect of any job, it is true that quality always pays\u201d<\/p>\n<\/blockquote>","phone":"

    How do I print it?<\/h2>\n
    \"\"

    With high-quality packaging the customer\u2019s unboxing experience is something that enhances the product<\/p><\/div>Digital printing has made this type of operation more accessible. Digital printing
    allows files to be printed directly from the computer onto paper or other types of media; each new copy is processed directly by the machine, so it is not difficult to modify the document in progress, correcting or changing the settings from the computer.<\/p>\n

    <\/p>\n

    Compared to offset printing, if the print run is for small quantities, the costs of digital printing are lower and do not require the creation of a matrix. Digital printing also has another advantage: it is much faster in terms of the process than offset, which requires preliminary set-up for printing and longer
    times for drying the ink.<\/p>\n

    Today two types of substrate continue to be predominant: paper, with all its variations, from folding cardboard to corrugated cardboard, and plastic, with just as many possibilities of use, from simple sheet to bottle; from the bag to the blister. This is because they are the materials that cost relatively less and
    they allow many shapes to be created.<\/p>\n

    While cost is an important aspect of any job, it is true that quality always pays. Other important aspects that should always be considered are: safety, functionality, sustainability, and shelf appeal.<\/p>\n

    Sustainability is a growing concern for businesses today; however, it must be
    balanced with commercial demands. Cost must be always taken in consideration whilst keeping in mind that an excessive reduction in quality decreases the perception of the brand. Finally, we can\u2019t forget the importance of \u2018shelf appeal\u2019, which significantly determines the purchase decision.<\/p>\n

    \n

    \u201cWhile cost is an important aspect of any job, it is true that quality always pays\u201d<\/p>\n<\/blockquote>"}},"slug":"et_pb_text"}" data-et-multi-view-load-phone-hidden="true">

    我怎么打印?

    通过高质量的包装,客户的开箱体验可以增强产品

    数码印刷使这类操作更容易实现。数码印刷
    允许文件直接从电脑打印到纸张或其他类型的媒体上;每一份新的拷贝都是由机器直接处理的,所以在进行中修改文件,从计算机中修改或更改设置并不困难。

    与胶印相比,如果印刷量小,数字印刷的成本更低,而且不需要创建矩阵。数码印刷还有另一个优点:它在印刷过程中比胶印快得多,而胶印需要预先设置好印刷时间和时间
    干燥墨水的时间。

    今天,两种类型的基材继续占主导地位:纸张,它有各种变体,从折叠纸板到瓦楞纸板;塑料,从简单的纸到瓶子,有同样多的使用可能性;从袋子到水泡。这是因为它们是成本相对较低的材料
    它们允许创建许多形状。

    虽然成本是任何工作的一个重要方面,但质量总是有回报的。其他应该考虑的重要方面是:安全性、功能性、可持续性和货架吸引力。

    可持续性是当今企业日益关注的问题;然而,必须这样做
    与商业需求平衡。必须始终考虑成本,同时请记住,质量过度降低降低了品牌的看法。最后,我们不能忘记“货架上诉”的重要性,这显着决定了购买决定。

    “虽然成本是任何工作的一个重要方面,但质量总是值得的。”

    Do we still need a die?<\/h2>\n
    \"\"

    Personalising a brown cardboard box can be done quite simply, yet effectively<\/p><\/div>Having created the box, chosen the material and optimised its printing with the digital process, do we still need to find someone to create the die, and pay for it?\n\nThis is an option but one that generates unwanted extra costs; first for making the die and after for using it. Again, technology comes to help us: just as we have the digital printing systems, these days there are also digital cutting systems that cut and crease automatically, without the need of a die.\n\nThese kinds of machines are available in different sizes, features and cost but all with a feeder that automatically loads and cuts the materials without input from an operator. A sensor or an integrated camera \u2018reads\u2019 the printing crop marks after each sheet is loaded and all within a short time.\n\nDepending on the type of material you would like to process, particular attention\nmust be paid to the specifications of the machines because not all of them are able to cut and crease very rigid materials or materials with significant thicknesses.","tablet":"

    Do we still need a die?<\/h2>\n
    \"\"

    Personalising a brown cardboard box can be done quite simply, yet effectively<\/p><\/div>Having created the box, chosen the material and optimised its printing with the digital process, do we still need to find someone to create the die, and pay for it?<\/p>\n

    This is an option but one that generates unwanted extra costs; first for making the die and after for using it. Again, technology comes to help us: just as we have the digital printing systems, these days there are also digital cutting systems that cut and crease automatically, without the need of a die.<\/p>\n

    These kinds of machines are available in different sizes, features and cost but all with a feeder that automatically loads and cuts the materials without input from an operator. A sensor or an integrated camera \u2018reads\u2019 the printing crop marks after each sheet is loaded and all within a short time.<\/p>\n

    Depending on the type of material you would like to process, particular attention
    must be paid to the specifications of the machines because not all of them are able to cut and crease very rigid materials or materials with significant thicknesses.<\/p>","phone":"

    Do we still need a die?<\/h2>\n

    \"\"

    Personalising a brown cardboard box can be done quite simply, yet effectively<\/p><\/div>Having created the box, chosen the material and optimised its printing with the digital process, do we still need to find someone to create the die, and pay for it?<\/p>\n

    This is an option but one that generates unwanted extra costs; first for making the die and after for using it. Again, technology comes to help us: just as we have the digital printing systems, these days there are also digital cutting systems that cut and crease automatically, without the need of a die.<\/p>\n

    These kinds of machines are available in different sizes, features and cost but all with a feeder that automatically loads and cuts the materials without input from an operator. A sensor or an integrated camera \u2018reads\u2019 the printing crop marks after each sheet is loaded and all within a short time.<\/p>\n

    Depending on the type of material you would like to process, particular attention
    must be paid to the specifications of the machines because not all of them are able to cut and crease very rigid materials or materials with significant thicknesses.<\/p>"}},"slug":"et_pb_text"}" data-et-multi-view-load-tablet-hidden="true" data-et-multi-view-load-phone-hidden="true">

    我们还需要模具吗?

    个性化的棕色纸板箱可以做得很简单,但有效

    在创造了盒子,选择了材料并优化了数字打印过程后,我们还需要找个人来创造模具并支付费用吗?这是一种选择,但会产生不必要的额外成本;先制作模具,后使用模具。再一次,技术帮助了我们:就像我们有了数码印刷系统一样,现在也有了数码切割系统,无需模具就能自动切割和折痕。这些类型的机器有不同的尺寸,特点和成本,但都有一个馈线,自动装载和切割的材料,无需操作员的输入。传感器或集成摄像头会在很短的时间内“读取”每张纸装入后的打印裁剪痕迹。根据你要加工的材料类型,必须特别注意机器的规格,因为不是所有的机器都能切割和折皱非常坚硬的材料或厚度很大的材料。

    一个成功的商业选择?

    “投资定制包装”,一个很好的朋友经常对我说。这是最简单的方法来达到所谓的“哇!的效果,因此我毫不怀疑地断言这是一个成功的选择。越来越多的人证实了这一说法,这也是我谦逊而可疑的观点投资资源向最终用户提供此类服务的公司数量。

    阿吉奥纳托酒店

    Lasciaci La Tua Mail,Ti Aggiorneremo非Appena Ci Saranno Eventi在日历中。

      沃格里奥·里马内尔(Voglio rimanere)是北约的支持者,他认为这是一个新的机会。亚博平台注册
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      别在Pinterest上